Marketing: MKT 772

• Is this company private or public?
• What company owns the product? Doritos is under Frito-Lay (which parent company is Pepsi Co.). Can Google to find out.
• Hair Salon, Beauty Salon, or Barber Shop- different keywords will give very different results
• What services are offered and for who or Who buys which products?
• Who are the top competitors (in the world, in the U.S., or in Springfield)
  • How do they market?

• Advanced Search
• Company search
  • e.g. Great Clips or Frito-Lay
  • scroll down to see Market Share/Rankings and other
• Industry search- Beauty salons
  • Market Share Reports 
  • Rankings 
    • sort by date
    • Top hair care franchises
• Industry search- Barber Shops

Example searches

• Frito-Lay and SWOT
• Hershey and SWOT
• Hershey and Marketline
• beauty salon industry
  • or beauty salon market
• beauty salon and marketing 
• garage door and (installation or service or sales) and (business or industry or market)
• DE "Garage doors"
• type in company name in search bar, limit by Full Text, limit to Industry Profile under Publication types

Search by Company Name or Symbol. 

To find the large company reports: Company Name>Reports>Annual Reports (left navigation)>look for Document Type of 10K or Int'l Equivalent. 

Distribution Channels- Look at the Company 10-K report. The first section of the 10-K has information related to company strategy and usually distribution is listed there. 

see the MRI tab for access details and reading a MRI report.

• Try a variety of keywords by product or product type or brand name
• Be mindful of plural and singular and try both
  • e.g. Oreo vs Oreos, crescent rolls vs crescent roll
• For Beauty Salons, look up 'hair' or 'personal care'
• Garage doors brings up Home Remodeling
  • look for Garage doors under Details
    • How many done in the last 12 mts
    • Who did the work:Outside contractor
    • Amount spent