Effectively Integrating Ethical Dimensions Into Business EducationOver the last decade, we have been witnessing a dramatic contrast between the CEO as a superhero and CEO as an antihero. The new challenge in business education is to develop responsible global leaders. Relatively little is known, however, about how management educators can prepare future leaders to cope effectively with the challenge of leading with integrity in a multicultural space. This volume is authored by a spectrum of international experts with a diversity of backgrounds and perspectives. It suggests directions that business educators might take to reorient higher education to transcend merely equipping people and organizations to greedily proceed, with dire effects on the preponderance of people, nations, our planet and the future.
Promises Fulfilled and Unfulfilled in Management Education : Reflections on the Role, Impact and Future of Management Education: EFMD PerspectivesThis is the first of two volumes written to celebrate the 40th Anniversary of EFMD. Through an open-ended interview research process, it seeks to explore the perspectives and views of a wide range of experts drawn not only from the European environment but also from the United States and other global players in the management education field. Understanding the relations and interactions between the various actors in management education is fundamental to any rich analysis of the roles, value and purposes of management education as well as the unfulfilled promises in its evolution. The focus in this first volume is on the challenges, issues, themes and lessons learned in the 40 years of EFMD's evolution. The second volume will concentrate on the future of management education.
A Quality of Life Approach to Career Development?Geoffrey S. Peruniak?s wide-ranging research is impressive, and his use of real-life examples makes the material come alive. In our evolving conception of what constitutes career development, focus on quality of life is becoming more and more important. This will be a significant book in the career development field.?Norman E. Amundson, Faculty of Education, University of British Columbia
Career Conversations : 20 Leading Professionals Share the Secrets of Their SuccessVery few of us actually plan our careers. In fact; many of us spend more effort planning what schools to go to; what co-curricular activities to join or where to go on holiday than what careers to go into. The reality; though; is that you will spend around two-thirds of your adult life at work; and how that time is spent goes a long way towards determining your quality of life. In this inspirational collection of 20 interviews with some of Singapore's leading professionals; author Ronald Tay distills their lessons and insights into a power-packed guide to achieving success in work and life. Coming from diverse industries and fields of expertise; each interviewee reveals his or her journey from the tentative first steps; to the setbacks and difficulties; to finally tasting the fruits of their choices and hard work.
Career Development : Tools, Techniques and TrendsIn the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. “Marketing Your Career Brand” will help you identify needs of your customers—whether they are potential clients, a prospective employer, or your current employer—and how your brand will address those needs. This issue of TD at Work will show you: how to define your career brand, and how to develop your marketing message the tools you can use, including various social media, to market yourself how to choose which tools to use, based on your intended audience and reason for being online the differences between a general and federal resume.
Career Development and Systems Theory : Connecting Theory and PracticeThe 3rd edition of this classic book offers practitioners, researchers and students a comprehensive introduction to, and overview of, career theory; introduces the Systems Theory Framework of career development; and demonstrates its considerable contemporary and innovative application to practice. A number of authors have identified the framework as one of a small number of significant innovations in the career development literature. The Systems Theory Framework of career development was developed to provide coherence to the career development field by providing a comprehensive conceptualisation of the many existing theories and concepts relevant to understanding career development.
Career Mapping : Charting Your Course in the New World of WorkCareer Mapping guides you through the tangled expressways of career options to help you design your personalized road map to create job and career choices. Ginny Clarke wrote this book with one purpose: to help people like you discover the path to a rewarding work life. No matter where you find yourself---just starting out, navigating the corporate maze, launching a new business, or in anticipation of retirement, 'Career Mapping' is written for you. It offers case studies of people at different stages of their careers, and provides a step-by-step process for customizing your own job hunting and career management strategies.
Career Moves : Be Strategic About Your FutureShifting demographics, economic turmoil, globalization, and a connected mobile culture have dramatically changed the workforce. Experienced career experts Caitlin Williams and Annabelle Reitman show you how to create your dream career by using and blending these changes in your career-planning process. Explore key competencies that professionals need to be successful, and learn how to make them work for you. This third edition is packed with all new material to help you succeed.
The Job Search Checklist : Everything You Need to Know to Get Back to Work After a LayoffLosing your job can be a crushing setback, but the key is to remember the expression: “When one door closes, another one opens.” With the proven tips and tactics featured in The Job Search Checklist, you'll learn how to turn your loss into opportunity and find another job fast. This indispensable guide covers everything from dealing with the emotional impact of being laid off to rebuilding your professional identity.
The Power of Reputation : Strengthen the Asset That Will Make or Break Your CareerWe judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers businesspeople an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success.
The Sequel : How to Change Your Career Without Starting Over'Making a career change? Don t start over! Redirect your career using what you already know. This new book explains how to leverage your skills, experience, and education in a fresh direction. Dr. Laurence Shatkin opens your eyes to many options in promising fields available to people with your background and traits. You ll gain a new perspective on valuing your work history while redefining your career path. You ve invested time in your career, so make the most of this knowledge by rerouting instead of restarting.'
Trajectory : 7 Career Strategies to Take You From Where You Are to Where You Want to BeWhen the economy's difficult and jobs aren't secure, people tend to focus on the short term...on survival. But what they don't grasp is how their current position could be a springboard to their next position--or even the one after that. Caught between a fear of failure and a desire for instant success, they limit the risks they take, unwittingly limiting their opportunities. As much as they want to get ahead, they simply can't see how to get there. Trajectory is the answer. Each and every person has their own 'trajectory' or career path--and this timely and refreshingly practical new book presents seven strategies designed to help anyone create and manage theirs.
Consumer Science
Ethical ConsumerismThis book explores a range of issues involving ethical choices for conscious consumers to consider. Also includes: Worksheets and activities ; Fast facts ; Glossary ; Web links ; Index. Titles in the ‘Issues in Society'series are individual resource books which provide an overview on a specific subject comprised of facts and opinions. The information in this resource book is not from any single author, publication or organisation. The unique value of the ‘Issues in Society'series lies in its diversity of content and perspectives. The content comes from a wide variety of sources and includes: Newspaper reports and opinion pieces ; Website fact sheets ; Magazine and journal articles ; Statistics and surveys ; Government reports ; Literature from special interest groups..
Green Consumerism : An A-to-Z Guide.Via 150 signed entries, Green Consumerism: An A-to-Z Guide offers a wide-ranging examination of green consumerism, one reflecting the diversity of views and debates surrounding the concept. The multiplicity of topics and disciplinary perspectives provides a useful survey of the nature of green consumerism, the forms it takes, the issues impacting it, and the practices it involves. Contributing authors also provide insights into the social and spacial constitution of green consumerism, its multifaceted and sometimes contested contours, and the ways it is embedded and shaped in relation to wider cultural, economic, political and environmental processes.
Politicizing Consumer Choice : Ethical Dimensions of Consumerism in the United States.This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer's role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with..
Shopping for Meaningful Lives : The Religious Motive of Consumerism.Consumerism is a problem. It deforms individual character, our sense of obligation to one another, and our concern for future generations and the environment. Even in the aftermath of the worst economic downturn in seventy years, it remains a defining feature of Western cultures. But, beyond this assessment, neither Christian theologians and ethicists nor secular economists and sociologists have understood what drives consumerism or what can be done to counteract it. This is the problem that Bruce P. Rittenhouse solves in Shopping for Meaningful Lives. Dr. Rittenhouse analyzes economic, sociological, and psychological evidence to prove that consumers behave differently than the current theories predict.
Overview
Corporations
Finance
Human Resources
Manufacturing
Marketing
Operations Management
Corporations
Corporate Social Responsibility, Governance And Corporate ReputationThis unique volume expounds on the nature of white-collar crime and examines its relationship with corporate social responsibility, governance and corporate reputation. Based on empirical study and extensive literature review, this book presents different approaches for repairing damaged corporate reputations and also explains how internal governance and investigations can be conducted. Stages in corporate social responsibility are discussed and knowledge management is underscored as an imperative tool to combat white-collar crime and build corporate reputation.
Corporation 2020 : Transforming Business for Tomorrow's WorldThere is an emerging consensus that all is not well with today's market-centric economic model. Although it has delivered wealth over the last half century and pulled millions out of poverty, it is recession-prone, leaves too many unemployed, creates ecological scarcities and environmental risks, and widens the gap between the rich and the poor. The result is the broken system of social inequity, environmental degradation, and political manipulation that marks today's corporations. We aren't stuck with this dysfunctional corporate model, but business needs a new DNA if it is to enact the comprehensive approach we need. Pavan Sukhdev lays out a sweeping new vision for tomorrow's corporation: one that will increase human wellbeing and social equity, decrease environmental risks and ecological losses,
Encyclopedia of White-Collar and Corporate CrimeSince the first edition of the Encyclopedia of White Collar and Corporate Crime was produced in 2004, the number and severity of these crimes have risen to the level of calamity, so much so that many experts attribute the near-Depression of 2008 to white-collar malfeasance, namely crimes of greed and excess by bankers and financial institutions. Whether the perpetrators were prosecuted or not, white-collar and corporate crime came near to collapsing the U.S. economy. In the 7 years since the first edition was produced we have also seen the largest Ponzi scheme in history (Maddoff), an ecological disaster caused by British Petroleum and its subcontractors (Gulf Oil Spill), and U.S. Defense Department contractors operating like vigilantes in Iraq (Blackwater). White-collar criminals have been busy, and the Second Edition of this encyclopedia captures what has been going on in the news and behind the scenes with new articles and updates to past articles.
The Dark Side : Critical Cases on the Downside of BusinessThis second collection of outstanding shortlisted contributions from the Critical Management Studies (CMS) Interest Group of the Academy of Management (AoM) “Dark Side” case-writing competition continues to go where other business case studies fear to tread.
The Fracturing of the American Corporate EliteCritics warn that corporate leaders have too much influence over American politics. Mark Mizruchi worries they exert too little. American CEOs have abdicated their civic responsibilities in helping the government address national challenges, with grave consequences for society. A sobering assessment of the dissolution of America's business class.
Too Big to Jail : How Prosecutors Compromise with CorporationsAmerican courts routinely hand down harsh sentences to individuals, but a very different standard of justice applies to corporations. Too Big to Jail takes readers into a complex, compromised world of backroom deals, for an unprecedented look at what happens when criminal charges are brought against a major company in the United States.
Unequal Protection : How Corporations Became ''People'' -- and How You Can Fight BackNEW EDITION, REVISED AND UPDATED Unequal taxes, unequal accountability for crime, unequal influence, unequal control of the media, unequal access to natural resources—corporations have gained these privileges and more by exploiting their legal status as persons. How did something so illogical and unjust become the law of the land? This new edition has been thoroughly updated and features Hartmann's analysis of two recent Supreme Court cases, including Citizens United v. Federal Election Commission, which tossed out corporate campaign finance limits.
Valuing Corporate Responsibility : How Do Investors Really Use Corporate Responsibility Information?Valuing Corporate Responsibility will explain what responsible investment looks like in practice and, from this analysis, explain what sort of corporate responsibility information investors are interested in and how this information might be used. It will describe to investors some of the practical difficulties faced by companies when preparing corporate responsibility reports and the implications for the quality and utility of the data provided in these reports. And it will also explain how issues such as materiality and investment time-
Finance
Introduction To Accounting And Managerial Finance, An: A Merger Of EqualsThis book introduces corporate financial management, based on the basic capital budgeting framework and the time value of money. It focuses on theoretical formulations and correct application of financial techniques that will help improve managerial and financial decisions. Based on fundamental principles of accounting and finance like time value of money and after-tax cash flows, it introduces readers to real-world constraints and complexities in the two fields. Written in a simple and accessible manner, this book can be read by students of finance and accounting courses, business professionals and general public alike.
An Outline of Financial Economics“An Outline of Financial Economics” presents a systematic treatment of the theory and methodology of finance and economics. The book follows an analytical and geometric methodology, explaining technical terms and mathematical operations in clear, non-technical language, and providing intuitive explanations of the mathematical results.
Benchmarking the Finance Function 2012This research report examines the results of the third annual benchmarking survye of the staffing practices and other areas within the finance function.
Evolving Roles Of Sovereign Wealth Managers After The Financial Crisis: Past, Present And FutureProf Bernard Lee talks about his latest title Consider these phenomena : Savers at surplus countries are often “penalized” by astronomical consumer prices, while spenders at debtor countries enjoy bargain basement prices; Silicon Valley continues to be the global leader in R&D and innovation despite chaos in public finance; andSurplus countries worry about holding potentially worthless IOUs issued by elected debtor governments. In this book, Professor Lee has tried to better understand sovereign wealth management in the context of saver and debtor countries, by presenting a unified model that can explain these observed phenomena.
Finance and Accounting for Nonfinancial ManagersFinance and Accounting for Nonfinancial Managers, Third Edition, introduces the reader to financial terminology, relates financial measures to operating information, enables the student to understand and apply financial measures to operating performance, and ties all of this to the current business environment.
Freaks of FortuneUntil the nineteenth century, “risk” was a specialized term: it was the commodity exchanged in a marine insurance contract. Freaks of Fortune tells how the modern concept of risk emerged in the United States. Born on the high seas, risk migrated inland and became essential to the financial management of an inherently uncertain capitalist future.
General Principles of Financial PlanningThis textbook covers Financial Planning (Topics 1—12), Interpersonal Communication (Topics 74—75), and Professional Conduct and Fiduciary Responsibility (Topics 76—78). Since we designed this textbook to follow the CFP Board's topic list, a Certificate program's students and instructors will find this unique format to be the most effective and concise way to learn just the topics specifically tested on the CFP® Certification Examination.
Handbook Of The Fundamentals Of Financial Decision Making (In 2 Parts)This handbook in two parts covers key topics of the theory of financial decision making. Some of the papers discuss real applications or case studies as well. There are a number of new papers that have never been published before especially in Part II.Part I is concerned with Decision Making Under Uncertainty. This includes subsections on Arbitrage, Utility Theory, Risk Aversion and Static Portfolio Theory, and Stochastic Dominance. Part II is concerned with Dynamic Modeling that is the transition for static decision making to multiperiod decision making. The analysis starts with Risk Measures and then discusses Dynamic Portfolio Theory, Tactical Asset Allocation and Asset-Liability Management Using Utility and Goal Based Consumption-Investment Decision Models.
The Essentials of Finance and Accounting for Nonfinancial ManagersThe Essentials of Finance and Accounting for Nonfinancial Managers has long provided readers with insight into the financial fundamentals. It demystifies the role accounting and finance play in a corporation, demonstrates how financial decisions reflect business goals, and shows how managers can connect corporate financial information directly to their own strategies and actions. Now revised to reflect new accounting and financial standards, the second edition includes: Strategies for getting your share of the budget • New case studies and practice sessions • An explanation of Sarbanes-Oxley and its relevance to nonfinancial managers • How to manage cash flow in tough times • Fraud detection tools • An expanded glossary including up-to-the-minute business concepts and terminology
The New Dynamic Public FinanceAn important book for advanced PhD courses in public finance and macroeconomics, The New Dynamic Public Finance provides a formal connection between the problem of dynamic optimal taxation and dynamic principal-agent contracting theory. This connection means that the properties of solutions to principal-agent problems can be used to determine the properties of optimal tax systems. The book shows that such optimal tax systems necessarily involve asset income taxes, which may depend in sophisticated ways on current and past labor incomes. It also addresses the implications of this new approach for qualitative properties of optimal monetary policy, optimal government debt policy, and optimal bequest taxes. In addition, the book describes computational methods for approximate calculation of optimal taxes, and discusses possible paths for future research.
Human Resources
101 Human Resources Questions AnsweredVeterinary professionals weight in with their most pressing human resources questions; Dobbs and Dunn offer their expert responses and advice. Find the answers to questions faced every day in practice, all in a convenient ebook format.
42 Rules of Employee Engagement : A Straightforward and Fun Look at What It Takes to Build a Culture of Engagement in Business42Rules of Employee Engagement (2nd Edition) was born out of need for corporations, leaders and managers to engage with employees. This book include stories that leaders can relate to and that might open the door for them to consider how their actions appear to others. The best way to use this book is as a conversation starter. Take it to lunch with colleagues and discuss a single rule and the implications for your teams. These rules are actionable; when there is a challenge, there is always a specific action or direction recommended for dealing with it. In addition to the actions offered at the end of each rule, Appendix C provides links to more than two full years of free employee engagement activities and tools.
A Manager's Guide to Human BehaviorUnderstanding how and why employees behave as they do is a critical skill for managers in every organization. Managers are responsible for ensuring that the organization's mission and strategic goals are enacted, so it is of the utmost importance they know how motivate and engage employees. This updated and revised edition of A Manager's Guide to Human Behavior will prepare managers to better understand, motivate, and focus the energies of individual employees and the collective energy of their work teams. Building on the content in the fourth edition, this updated course reexamines key theories and focuses on their practical application to typical management situations.
Accelerating Your Development As a Leader : A Guide for Leaders and Their ManagersAn invaluable resource for HR professionals and executive coaches, this book focuses on how to reduce the time needed to prepare high-potential (HIPO) leaders for next-level positions. Providing the leading trends, tools, and techniques in the industry, the book demystifies the process of HIPO development. It includes a powerful five-step process for increasing leaders' readiness, as well as a complete set of tools for running workshops on developmental planning and coaching.
Effective Human Resource Management : A Global AnalysisEffective Human Resource Management is the Center for Effective Organizations'(CEO) sixth report of a fifteen-year study of HR management in today's organizations. The only long-term analysis of its kind, this book compares the findings from CEO's earlier studies to new data collected in 2010. Edward E. Lawler III and John W. Boudreau measure how HR management is changing, paying particular attention to what creates a successful HR function—one that contributes to a strategic partnership and overall organizational effectiveness.
Lean but Agile : Rethink Workforce Planning and Gain a True Competitive EdgeAs organizations strive to maximize efficiency to meet stringent budgets, a general “do more with less” mandate is no longer sufficient. Managers and executives must evaluate every process and every role, and do away with assumptions about how work gets done and who does it. Lean but Agile presents a system for analyzing work and selecting the ideal combination of cost-effective resources—employees, consultants, contractors, temporary workers, vendors—to accomplish it.
Managing Employee Turnover : Dispelling Myths and Fostering Evidence-based Retention StrategiesThis book culminates volumes of academic research on employee turnover into a practical guide to managing retention. Turnover fictions are dispelled and replaced by research-based facts. Keys to diagnosing and managing employee turnover are presented such that you can effectively manage employee retention today. These ideas will be invaluable to you and anyone who cares about the impact of turnover on the organization, including the CEO who is looking at the impact on the bottom line, managers who suffer when their best talent leaves, and human resource professionals whose career success may depend on effectively managing turnover.
Managing ‘Human Resources’ by Exploiting and Exploring People’s PotentialsOrganizations are under constant pressure to be ambidextrous. They must be able to exploit existing processes, routines and systems at the same time as they must engage in exploration through playfulness, relaxed control and experimentation. We know little about the human costs and challenges of ambidexterity. In this volume we explore the impact of ambidextrous organizations on individuals'working lives. The authors analyze how employees are required to follow routines at the same time as they are expected to break these routines. They also explore how the individual dilemmas of ambidexterity play out in the lives of precarious work, online communities, management consultants, workers in the automotive industry, and consumers of pop-management books in the US.
Powerful Succession PlanningA crisis in executive talent is on the horizon as retirement looms for a large percentage of leaders. In our increasingly knowledge-driven economy, organizations are right to fear this “brain drain,” suspecting that when executives leave the firm, business may follow. Yet high-potential candidates account for less than 8 percent to 10 percent of the talent pool. Identifying, developing, and retaining these emerging leaders is a mission-critical challenge for CEOs, senior executives, managers, and HR directors. Powerful Succession Planning provides an overview of how to develop a succession planning and management program. Leadership expert John Mattone covers all the “nuts and bolts” of an effective program and provides readers with a Succession Planning Map™ to guide them through the process.
Recruiting, Interviewing, Selecting & Orienting New EmployeesRecruiting, Interviewing, Selecting & Orienting New Employees has long been the go-to reference on every aspect of the employment process. Packed with forms, checklists, guidelines, and ready-to-use interview questions, the revised and updated fifth edition provides readers with practical information on topics including interview methods, documentation issues, reference-checking, orientation programs, and applicant testing. The fifth edition has been brought completely up-to-date, addressing new legislation on FMLA, immigration, record keeping, I-9 compliance, and much more.
The First-Time ManagerWhat's a rookie manager to do? Faced with new responsibilities, and in need of quick, dependable guidance, novice managers can't afford to learn by trial and error. The First-Time Manager is the answer, dispensing the bottom-line wisdom they need to succeed. A true management classic, the book covers essential topics such as hiring and firing, leadership, motivation, managing time, dealing with superiors, and much more. Written in an inviting and accessible style, the revised sixth edition includes new material on increasing employee engagement, encouraging innovation and initiative, helping team members optimize their talents, improving outcomes, and distinguishing oneself as a leader. Packed with immediately usable insight on everything from building a team environment to conducting performance appraisals, The First-Time Manager remains the ultimate guide for anyone starting his or her career in management.
The HR Answer Book : An Indispensable Guide for Managers and Human Resources ProfessionalsFully updated advice on hundreds of critical human resources topics! With changes in the economy, the job market, technology, and the law, human resources professionals and department managers alike are facing new challenges. Luckily, the second edition of The HR Answer Book covers these developments and addresses more than 200 questions that every employer needs to deal with, from recruiting and hiring to discipline and downsizing, compensation and benefits to training and employee relations. The new edition contains revised and expanded sections on FMLA, health insurance changes, and compensation laws, as well as information on salary reductions and using social networking to recruit employees
The Legal Side of HR PracticeHuman resource law is a complex, confusing compilation of federal, state, county and city laws and ordinances cured in the crucible of the courtroom. The Legal Side of HR Practice leads human resources professionals, managers, supervisors, and students through the legal maze to an understanding of HR law fundamentals. Written in a conversational, easy-to-understand style and filled with workplace examples and step-by-step explanations, this course is designed to provide readers with the tools they need to legally recruit, onboard, manage, discipline, and lead others. Throughout the course, exercises, scenarios, sample problems, and Think About It sections provide readers opportunities for practice, feedback, and application.
The Naked Interview : Hiring Without RegretThere are methods to the hiring process that if applied in your business can help you eliminate costly turnover and inefficient staff. All business owners and Human Resource executives want that. Most are unfortunately not achieving those results. In David Jensen's twenty years of business consulting he saw the common heartache business owners shared and vowed to implement a solution for all those dealing with this. The Naked Interview is that solution and has helped thousands of business owners. David Jensen lays out for you the simple, detailed approach you need to take in order to turn your hiring into a stress-free process.
Manufacturing
Determining and Assessing Process Capability for Engineers and ManufacturingProcess capability continues to receive a great deal of attention from practitioners and researchers alike. Since Sullivan introduced the concept to North America, the focus on process capability is due in part to the changing philosophy in Quality Assurance. Slogans such as “doing things right the first time' and “building a quality product 'are terrific motivators, however if a process is not capable of meeting requirements, resources will be wasted.
Fundamentals of Manufacturing For EngineersThis textbook will be welcomed throughout engineering education as the one-stop teaching text for students of manufacturing. It takes the student through the fundamental principles and practices of modern manufacturing processes in a lively and informative fashion. Topics include casting, joining, cutting, metal deformation processes, surface treatments and finishes, plastics and rubber processing, powder metallurgy, CNC, productivity, automation and quality assurance. It includes over 300 illustrations, as well as numerous case studies and exercises which relate directly to modern industrial practices.
Going Lean : How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize ProfitsBy using Lean Dynamics ™—based on the now-famous Toyota Production System—companies everywhere can thrive in virtually any environment. In Going Lean, readers will learn how to: • become broadly effective in creating and sustaining value • set a critical foundation for achieving sustained excellence • identify sources of lag and create robust value streams that thrive in today's dynamic conditions • describe the underlying techniques to maintain steady and predictable flow • create a system based on “pull,” or external demand that consistently introduces new innovation even during severe downturns • strive for perfection • deliver industry-leading returns
Micro-Manufacturing : Design and Manufacturing of Micro-ProductsThis book is the first of its kind to collectively address design-based and mechanical micro-manufacturing topics in one place. It focuses on design and materials selection, as well as the manufacturing of micro-products using mechanical-based micro-manufacturing process technologies. The book provides an in-depth understanding of materials behavior at micro-scales and under different micro-scale processing conditions, while also including a wide variety of emerging micro-scale manufacturing issues and examples.
Selecting the Right Manufacturing Improvement Tools : What Tool? When?Selecting the Right Manufacturing Improvement Tools offers an easy-to-read and comprehensive review of the most important current industrial improvement tools that every manufacturing or industrial executive, operational manager or engineer needs to know, including which tool to use for a particular type of manufacturing situation. But his book goes beyond a simple comparison of improvement tools to show how these tools can be implemented and supported. Instead, it offers a broader strategic explanation of how they relate to one another, and their relative strengths and weaknesses in the larger context of the entire enterprise
Marketing
42 Rules of MarketingThe ‘42 Rules of Marketing - 2nd Edition'is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience
Chaotics : The Business of Managing and Marketing in the Age of TurbulenceChaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Develop Your Marketing SkillsDevelop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability.
Hands-On Social Marketing : A Step-by-Step Guide to Designing Change for GoodThis book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change.
Marketing (The Brian Tracy Success Library)The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results.
Marketing Greatest Hits Volume 2 : Another Masterclass in Modern Marketing IdeasHard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.
The Marketer's Handbook : Reassessing Marketing Techniques for Modern BusinessThis book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions.
The Marketing Plan : How to Prepare and Implement ItEven if you've created marketing plans before—it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic The Marketing Plan, you'll learn how to navigate this perilous new landscape—while actually generating a working marketing plan for your business.
The Shift : The Transformation of Today's Marketers Into Tomorrow's Growth LeadersPraise for The Shift'More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.'–Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America 'At Zappos.com we've always approached business in our own unique way.
Global Operations ManagementThis book provides an overview of some of the fundamentals of globaloperations functions in an organization. Key issues affecting the global industry are covered, such as operational issues for entrepreneurs in the global context; Sarbanes-Oxley Act and its impact on corporate governance; evaluating country performances with Data Envelopment Analysis (DEA); the ACU (Asian Currency Market) in an optimized world currency basket; warehousing in modern supply chain management; and others. This book also looks at how globalisation is presenting new challenges in operations and the new regulatory environment.
Operations ManagementThe SAGE Course Companion on Operations Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like an operations manager but also to think about the subject critically.
Related Subjects
See also Economics, Management, and Public Administration in this Subject Guide