Bob Butterfield has been the Director of Instructional Resources for the University of Wisconsin-Stout since 2011. As director, he leads the university operated textbook rental program, the campus digital resources program and the open educational resources program. Bob has a long history of working with textbooks and textbook affordability and is experienced in the workings of inclusive access, open educational resources, textbook rental, and other textbook affordability approaches. He is a vocal advocate for student textbook affordability in any form. Bob has had the honor of working with the Open Education Network steering committee as well as the National Association of College Stores Government Relations Committee as well as many other national and state efforts. He is a founding member of the “E”ffordability Summit, an annual affordability event held at UW-Stout, and the current chair of the Community For Open Wisconsin (COW).