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Last Updated: Jul 24, 2013 URL: http://guides.library.missouristate.edu/Pomology Print Guide RSS Updates

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General Fruit Links

Marketing

  • Commercial Strawberry/Raspberry Industry
    This is a Canadian factsheet whose concepts are relevant to growers everywhere. The marketing section delineates methods proven successful for marketing strawberries and raspberries.
  • Direct Farm Marketing and Tourism Handbook
    This online guide is designed to help farm operators and individual growers market their products and services directly to consumers. Each detailed chapter is linked individually to its own .pdf file where the subject is explained and examples drawn from real-world producers. Many of the chapters address tree and small fruits as well as vegetables.
  • Direct Marketing Guide for Producers of Fruits, Vegetables, and Other Specialty Products
    This is an excellent, 40 page document that covers the methods and details of different direct marketing strategies. Included is a detailed chapter on "Advertising and Promotion Strategies" which raises the necessary questions a seller must ask and solve in order to be successful. (.pdf format)
  • Direct Marketing of Farm Produce and Home Goods
    This is a handy; 28-page booklet helps the marketer determine which method is best for their product and situation. In the merchandising category the reader will find the topics pricing, advertising, and displays. Other chapters handle employee matters, customer complaints, financial planning and regulations. (.pdf format)
  • Farmers Markets: A Guide to Starting, Operating, and Selling
  • Horticultural Business Information Network, The
    Direct marketing, describes more than 25 sites and books concerning the marketing of fruits and vegetables.
  • Marketing Alternatives for Specialty Produce  
      
  • Pick-Your-Own Markets: Should I Grow Fruits and Vegetables
    This is an article that can help you examine your crop area and design the best layout possible to hold a PYO operation. It looks at sales areas, parking facilities, restroom facilities, signs and even advertising considerations. (.pdf format)
  • Product Position
    Product position refers to consumers' opinions of your product (e.g. lowest price, best service, freshest produce, 'certified residue free,' easy access, etc.) when they are making a purchase decision. The guide uses many graphs to smartly illustrate how consumers react to the above. (.pdf format)
  • Roadside Stands: Should I Grow Fruit and Vegetables?
    This guide addresses the issues involved with running a roadside stand. Location, hours of operation, buildings and facilities, displays, advertising, pricing, and legal considerations are the sections described in detail, and encourage the seller to plan the operation well in advance in order to be safety-conscious and successful. (.pdf format)
  • Value Added and Niche Marketing
    Links on the subjects Value Added and Niche Marketing were compiled by members of the Western Management and Marketing Extension Committee, with partial support provided by Farm Foundation into the Western Risk Management Library.
  • Vegetable Growers' Handbook
    The information is appropriate for both vegetable and fruit growers. Chapter 2, Marketing, fully describes marketing methods, pricing, product containers, and the hours of operation necessary for a profitable venture. This chapter also describes the pros and cons of managing your own stand, as well as working with third-party vendors and retail outlets.
  • Western Risk Management Library

Fruit-full Recipes

  • Bramble berry recipes
    From the Oregon Raspberry & Blackberry Commission.
  • Diabetic-lifestyle.com
    This site offers recipes both with fruit and low in sugar. For instance, all of the recipes for October 2000 featured apples.
  • Fresh From Florida Cookbook
    Among traditional fruits, interesting offerings here include watermelon recipes including "Watermelon Muffins" and favorites like "Watermelon-Strawberry-Mint Salsa".
  • Low-Fat Vegetarian Archive
    Do not be afraid! These recipes are just as delectable as the fattening ones.
  • RecipeSource - Fruit Recipes
    More than 70,000 international recipes, easily indexed and searchable by ingredient. (Formerly know as SOAR: The Searchable Online Archive of Recipes)
  • Southern U.S. Cuisine
    Searching this site for you particular fruit or berry will reward you with classic as well as innovative combinations. For when it's too hot to cook you can also find neat recipes for fruit cooking in your crock pot.
  • YumYum
    The name says it all! Search on the keyword of fruit and get 300+ recipes, including "Breakfast Fruit Chimichangas" and "Cheese and Fruitwich"
 
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